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Branded premiums included a USB drive and commemorative 25th anniversary pen.

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Original concept sketches of the booth were used to approve basic layout and functionality. A three-dimensional model was then created as a physical miniature.

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The design for the booth was nearly conceptually identical to the DPP corporate booth that we originally created. DSM wanted an innovative booth solution that would promote its new Biologic brand messaging and applications at the 2011 BIO International Conference.

DSM Biologics is a business unit under DSM Pharmaceutical Products (DPP) and a leading provider of manufacturing technology & services to the biopharmaceutical industry. The previous concept focused on a booth solution that was flexible in structure and functionality so it could be used in multiple styles and graphics that allowed the messaging to evolve from show to show. For this booth, we were asked to update the imagery with DSM's new graphics and incorporate TV enclosures.