We created two videos that pair live-action facility footage with computer-generated animation. Premiums included a custom package with USB laser pens and sample glass vials.
Original concept sketches of the booth were used to approve basic layout and functionality. A three-dimensional model was then created as a physical miniature. The custom booth covered a 10' x 20' space.
The booth concept was focused on a scalable, contemporary and inviting design. The graphics and structure were integrated with the aesthetic of the company's new marketing materials, providing a unified brand identity that created a memorable impact. To encourage visitors, a majority of the space was left open and a flat screen played corporate videos that highlighted Amcor's modern manufacturing facilities. The booth also featured a private meeting room and a more relaxed common area.
Amcor is a global leader in responsible packaging solutions. Its Glass Tubing division supplies an array of tubes, vials and ampoules to the pharmaceutical, scientific and cosmetic markets. This booth was designed to help debut this division's new marketing materials at Interphex 2011.
